Do we need a Norwegian company to advertise?

You need a way to sell, invoice and support the customer. You do not need a large local office to run search or SEO. The public pages still have to be in the search language.

What should the first budget be?

SEO from 9,900 NOK per month, or Google Ads management from 6,900 NOK per month plus enough media to leave learning. A site, if you lack one, starts at 49,900 NOK.

Can we reuse our Swedish or Danish campaign?

You can reuse the offer. You cannot reuse the keywords, the idioms or the landing page. Norwegian readers notice, and so does Google.no.

Is there any reason to keep the site in English?

Yes, if the buyer is an international team in Norway, or the search is in English. Most local commercial demand is not.

Message us with the URL, who you sell to, and whether they search in Norwegian. We reply the same day.

Visionmedia

How to market in Norway if your team works in English

The customers search in Norwegian.

The customers search in Norwegian. The invoices, the Slack thread and the board pack can stay in English. Mixing those two up is how international campaigns fail here.

Direct answer

How should an English-speaking company market in Norway?

Market in Norway by publishing and advertising in the language buyers search — usually Norwegian — and by running the project in English if that is how your team works. Visionmedia does both from Oslo. SEO starts at 9,900 NOK per month. Google Ads management starts at 6,900 NOK per month plus media. Web projects start at 49,900 NOK.

Do not buy a global “Nordics” campaign and assume Norway will behave like Sweden. The language, the queries and the trust signals are local.

Language is not a translation task

Google.no is a Norwegian index. The queries that turn into revenue are Norwegian words for the product, the problem and sometimes the city. An English page can rank for English queries, which are a small share of commercial demand. It will not inherit the Norwegian ones because you added “Norway” in the title.

Write the public page for the query. Keep the internal plan, the reporting and the argument for next month’s budget in English. That is the whole model.

Which channel to buy first

Need leads in the next few weeks, and people already search for the offer: Google Ads. Management from 6,900 NOK per month, media on top, in your account. Need to be the company they find next year: SEO from 9,900 NOK per month, including technical work, content and links. Need a site that can do either: a build from 49,900 NOK.

LinkedIn is for a named B2B list, not the default. A local business needs the Google profile and city pages before a thought-leadership blog. Ecommerce needs a Norwegian feed before a bigger Shopping budget.

What to ignore

Ignore agency pages that promise a free strategy workshop and then send you a contact form. Ignore US CPC benchmarks. Ignore a hreflang setup that claims your Norwegian page and your English page are the same document when they are not. Google drops those.

Send a short note with the market, the language of the buyer, and a rough budget. We reply the same day and tell you if we are the right team. A 30-minute working session is 500 NOK if you want one.

Related, in English

Buying in Norwegian? Markedsføringsbyrå Oslo — the Norwegian page

Frequently asked questions

Language, budget and the first channel.

Let's get started

Planning to sell in Norway?

Send the URL and who the buyer is. We reply the same day with the channel we would start with, and the one we would not.