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An interactive vision site for a national arena that does not exist yet
Concept / Web / Interactive storytelling2026

An interactive vision site for a national arena that does not exist yet

NUSA Arena is the vision for Norway’s next national arena in Nordre Follo — 65,000 seats under a fully retractable roof, 11 minutes from Oslo S. We built a cinematic, interactive site that makes an unbuilt arena feel real: a fly-through, a roof that opens and closes, and a story for the public, press and partners.

NUSA Arena

Sport, culture & eventsSki, Nordre Follo2026
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The client

NUSA Arena

NUSA Arena is a regional project in Ski, Nordre Follo — planned as a national venue for football, concerts and major events, named after Norway international Antonio Nusa from Langhus. The ambition is a year-round sports and events centre that brings elite football, grassroots sport, culture and business onto one site.

1

The challenge

How do you sell an arena that is not there yet? The project needed belief, pride and action from residents, press, sport and potential partners — with no finished building to point at. The job was to make a vision concrete enough that people would stand behind it.

2

What we did

We built a full-screen, scroll-driven vision site in Next.js. A fly-through takes you through the arena, an interactive roof opens and closes, and sections for football, concerts, emergency use and sustainability each tell their part. Animated figures, a manifesto, press and a newsletter turn visitors into people who follow the journey.

Scope

What we delivered

1

Creative concept and narrative structure for the full vision

2

Cinematic fly-through through the arena

3

Interactive retractable roof that shows year-round use

4

Scroll-driven storytelling: football, concert, emergency, sustainability

5

Animated key figures and deeper section pages

6

Manifesto, press section and persona stories

7

Newsletter and contact flow for supporters

8

Responsive design and performance work in Next.js

The site

NUSA Arena with a fully retractable roof
NUSA Arena from the air in Nordre Follo
Football match in NUSA Arena with 65,000 spectators
Hospitality and spectator experience in NUSA Arena
NUSA Arena as an emergency and civic resource
NUSA Arena 365 — architecture, masterplan and concept

Next step

Need similar work, reported in English?

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Contact us
NUSA Arena | Interactive Vision Site – Visionmedia